Jarvi.tech / AI visibility case study
Getting Jarvi into the ATS buying conversation.
Three routes into buyer evaluation: niche shortlists, named-product comparisons, and established resources buyers already find.
33 → 59
Ahrefs Domain Rating
+26 points from the selected 1 March 2026 baseline.
+25%
Google Search clicks
8.9K vs 7.11K across two six-month periods.
+45%
Google Search impressions
187K vs 129K across two six-month periods.
Observed results, not proof of campaign-only causation. The Ahrefs and Search Console comparison periods are not confirmed as identical. AI answers are captured examples, not permanent rankings.
01 / The starting point
A newer brand. An established shortlist.
Jarvi was established in France and targeting Tier 1 markets. The broad “best ATS for recruitment agencies” category was crowded with familiar vendors.
The campaign team reports that Jarvi had not appeared in the BOFU AI queries checked before the campaign, and had not previously run an AI-visibility initiative.
The question wasn’t just “How do we get a link?”
It was “Where can Jarvi become a relevant option while buyers are deciding?”
STRATEGY 1
Fit the agency niche.
“Which ATS suits an agency like mine?”
STRATEGY 2
Support the comparison.
“What are my alternatives, and which tool should I choose?”
STRATEGY 3
Join existing shortlists.
“Which resources are buyers and AI systems already finding?”
02 / Strategy 1 · Niche-specific listicles
Keep the buying intent.
Make the audience more specific.
We didn’t make early progress depend entirely on the broad ATS category. We researched recruitment specialisms, then developed software-selection content around those audiences.
Best ATS for recruitment agencies
↓
Best ATS for legal, real estate, or sales recruitment agencies
BUYING INTENT
Still choosing software.
A niche modifier keeps the query focused on evaluating ATS options.
BUYER CONTEXT
A more specific need.
A legal recruiter and a sales staffing agency may evaluate tools differently.
PUBLISHER FIT
A relevant place to appear.
Sector-specific angles opened routes into relevant niche publications.
Agency keyword research →
Recruitment specialisms →
Niche ATS queries →
Relevant listicles
Sales
Legal
Real estate
PR
Executive
IT staffing
9
Niche listicles published
Campaign-team reported.
9 of 9
Jarvi featured first in the articles
Confirmed by the campaign team. Article order is not an AI ranking.
3
Query examples documented below
Sales, real estate, and legal recruitment.
The strategic bet was more focused entry points, not a quantitatively proven lower-competition or higher-conversion claim.
QUERY
best ATS for sales recruitment agencies
Google organic results and AI OverviewView evidence +
Two campaign articles in the top two organic positions. Jarvi listed first in the captured AI Overview.
Google AI ModeView evidence +
Jarvi included in the AI Mode comparison, with a campaign article shown among the sources.
GrokView evidence +
Jarvi ranked first in the captured Grok response. A campaign article appears in its opened-page activity.
QUERY
best ATS for real estate recruitment agencies
ChatGPTView evidence +
Jarvi listed first in the captured ChatGPT comparison, with a campaign article included among the sources.
PerplexityView evidence +
Campaign article included among Perplexity’s sources; Jarvi not mentioned in the answer.
Google AI ModeView evidence +
Google AI Mode includes Jarvi among AI-native ATS options and references a campaign article.
GrokView evidence +
Grok lists Jarvi first in its comparison and cites the RealtyTimes campaign article.
Google AI OverviewView evidence +
Google AI Overview includes Jarvi and cites the RealtyTimes campaign article directly in its description.
Google organic searchView evidence +
Two campaign articles appear at organic positions #2 and #3 for “best ATS for real estate recruitment agencies” in the captured Google result.
QUERY
best ATS for legal recruitment agencies
GrokView evidence +
Grok mentions Jarvi and includes the Leaders in Law campaign article among its sources.
Google AI ModeView evidence +
Google AI Mode lists Jarvi first in its comparison table and cites Leaders in Law in the answer.
Google AI OverviewView evidence +
Google AI Overview includes Jarvi, with a Leaders in Law citation attached to its entry.
Read the evidence in layers: publisher-page ranking, Jarvi mention, source-panel inclusion, and direct citation. They are different outcomes. Perplexity’s real estate example is included because it shows a campaign source without a Jarvi mention in the answer.
03 / Strategy 2 · Alternatives + A vs B
From a niche shortlist
to a product decision.
Niche listicles answer “What fits my agency?” Alternatives and comparisons meet the next question: “What else should I consider, and how do these tools compare?”
ALTERNATIVES
Explore a replacement.
Content for buyers considering other options alongside a known recruitment platform.
A VS B
Compare named products.
Side-by-side evaluation around specific needs and use cases.
14 ARTICLES
Relevant niche publishers.
Alternatives and comparison articles published, as reported by the campaign team.
The team also observed these query types during research into AI query fan-out: related searches an AI system may explore while constructing an answer.
The screenshots below test the comparison directly. They do not demonstrate fan-out itself. Conversion benchmarks from other campaigns are not presented as Jarvi results.
QUERY
jarvi vs tool4staffing
ChatGPTView evidence +
ChatGPT includes the comparison article among its sources, while flagging insufficient information for a fully verified comparison.
PerplexityView evidence +
Perplexity compares Jarvi and Tool4staffing by use case, with the comparison article included among its sources.
Google AI OverviewView evidence +
Google AI Overview compares Jarvi and Tool4staffing by use case, with the campaign comparison article among its supporting sources.
04 / Strategy 3 · Established buyer resources
Get into the pages
buyers already find.
We didn’t only create new buyer resources. We secured mentions and links in existing ones, including competitors’ own shortlists.
SEARCH VISIBILITY
Already ranking.
Relevant buyer guides with existing organic rankings or traffic.
AI SOURCE VISIBILITY
Already being cited.
Resources the team identified in AI answers during its research.
COMPETITOR RELEVANCE
Already in the market.
Recruitment-software publishers whose comparisons could include Jarvi.
10
Links secured through this approach
Campaign-team reported.
5
Verified examples shown below
Current live article inclusions checked.
3 routes
Not three mandatory conditions
Every placement did not need high traffic and an AI citation.
Salesmate
CRM provider with a recruitment CRM offering.
DR 78
Website visits 14,843/mo
Article visits 43/mo
“recruitment crm” · #9 UK
Jarvi included with a link in its recruitment CRM shortlist.
ProfitBooks
Business accounting software platform.
DR 63
Website visits 14,306/mo
Article visits 144/mo
“best applicant tracking software” · #6 US
Jarvi included with a link. Reported organic traffic value: about $1.2K, not traffic volume or revenue.
iSmartRecruit
ATS and recruitment CRM competitor.
DR 68
Website visits 6,409/mo
Article visits 21/mo
“list of ats” · #5 US
Jarvi featured second in the article, immediately after iSmartRecruit, with a link.
CloudTalk
Cloud calling platform for sales and support teams.
DR 80
Website visits 60,994/mo
Article visits 8/mo
“best crm for staffing companies” · #1 US
A dedicated Jarvi section with a link. An adjacent publisher, not a direct ATS competitor.
Qureos
AI recruitment platform overlapping Jarvi’s market.
DR 63
Website visits 11,969/mo
Article visits 0/mo
10 Best Bullhorn Alternatives
Jarvi listed #2 in the article, with a dedicated entry and link. This is article ordering, not a search ranking.
Ahrefs currently reports no tracked traffic for this exact URL. That does not prove zero real visits. This example demonstrates competitor inclusion, not a high-traffic or confirmed AI-cited page.
Ahrefs metrics checked 9 October 2026. Traffic is estimated monthly organic visits, worldwide. Website and article estimates are separate. Keyword positions are from the supplied screenshots using the selected 8 October date and stated market. These are publisher-page rankings, not Jarvi website rankings. No pre-placement AI citation screenshots were supplied for these examples.
05 / Wider performance context
More search visibility.
A stronger backlink profile.
Alongside the captured AI answers, the supplied performance screenshots show growth in Google Search clicks, impressions, and Ahrefs Domain Rating.
